Now blogging at diego's weblog. See you over there!

inventing customers

Microsoft campaign that went wrong. Here is the full story and here, here, and here are Dave's comments on it.

Essentially they invented a story of a person switching from Apple to Windows, then presented it as an actual "life story." How could they do something so stupid? As Dave said:

“You’d think Microsoft could at least find one real person to say they made the switch from Mac to Windows and were happy about it.”

Categories: technology
Posted by diego on October 16 2002 at 12:13 PM

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