Now blogging at diego's weblog. See you over there!

if the technology is bad, just change its name


Apparently Microsoft has changed the name of its "Palladium" technology (of which I previously wrote some stuff here, back at the end of July) into the "next-generation secure computing base". Sheesh. Generic and non-descriptive enough so that people don't feel threatened. Is it just me, or is Microsoft relying more and more in marketing messages, instead of actually trying to at least copy other successful products? Sell a brand, rather than something of value...

Categories: technology
Posted by diego on January 25 2003 at 4:24 PM

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