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the new "synergy" in media

A Salon article covers a strange 'scandal' involving Rupert Murdoch's News Corp:

[...] In December, News Corp.'s scandal sheet, the New York Post, reported in its Page Six gossip column that an unnamed baseball Hall of Famer had been blackmailed into cooperating with a best-selling biography about him -- blackmailed under threat that the unnamed woman writer would otherwise claim the Hall of Famer was gay. At the time, the blind item got almost no attention.

Now, as it turns out, Sandy Koufax, the Los Angeles Dodgers' Hall of Famer, is the subject of the only recent best-selling baseball biography written by a woman (Jane Leavy's "Sandy Koufax: A Lefty's Legacy"). It also turns out that Koufax has quit as a special instructor for the Dodgers because the team is also owned by the News Corp.


Their book. Their tabloid. Their team. Their scandal. It is a spectacular example of synergy, working at its most efficient (when all moral, ethical and professional standards have been eliminated from the process and thus cannot gum up the works).

"Synergy" indeed! Very impressive (if unsettling). What I can never understand is how journalists let themselves be pulled into this. I mean, someone must be writing these articles right? Strange.

Categories: technology
Posted by diego on February 22 2003 at 3:50 PM

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