Now blogging at diego's weblog. See you over there!

the purple cow


Matt posted a link and some comments to an article 'In praise of the purple cow". Interesting, if slightly repetitive. The main idea the article puts forth is that "good enough" products with good marketing just don't cut it anymore. There's just too many things to look at. I think a good example of this is the music industry: in spite of prodigious amounts of marketing, the record companies haven't had a massive hit in quite a while. They repeat proven formulas to death, and people simply don't pay attention anymore. Same thing on TV, with the concept of 'reality shows' overused to death. The tempation to stick to what's proven (many times driven by the customers themselves) is too much.

Categories: technology
Posted by diego on February 24 2003 at 8:06 PM

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