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google, ads and ... television


Some new ideas about where Google is heading (here is my previous most recent-link on my thoughts on the subject), in part spurred by a new ad program they announced recently. Jason, Martin and Dave voice their thoughts (and concerns). Dave also adds a link to this comment from Google Village. Jason also has an entry from yesterday that has some relation to all this (in that Google seems to be behaving a bit more aggressively).

The common reasoning behind all the comments is that the Google strategy could well be about Ads: that is, the targeting of ads in various forms through the massive and accurate "map of the web" that Google has built and maintains. If that's the case then there might be some truth to what I was saying earlier, that Google is going after the portal space, since portals are at the core ad-based business. This quote from Martin's entry says it all:

when someone uses TRADEMARK BLOG as a Google term, Google collects some amount of money from LEGALZOOM.COM and LITMANLAW.COM for paid advertisements. Neither the advertisers nor Google share that money with me. In this sense Google is a craven free-loader - exploiting an advertising medium not paying for content (dramatic overstatement indicator on).
I had never thought of it that way, but I guess is that it's partly true. Google essentially uses other people's content to place advertisement, by becoming the "middleman". In a sense, this is what a TV station does: they give you shows that you want to see, and in exchange they show targeted commercials in between. Flipping through channels could be like searching! Okay, better not to get carried away with the over-extended TV-Google analogy. But there are some similarities...

Now the conclusion that follows this reasoning is that Blogger's value to Google was not only as a system to detect deeper inter-link relationships, but also as a highly targeted, massive ad space. Since blogger's service is free and centralized, users couldn't really complain, could they? They could upgrade to premium of course. And then you've got something like Geocities essentially, but with a backend that provides more sophisticated content creation and management.

Could it be? Intriguing...

Categories: technology
Posted by diego on February 28 2003 at 7:15 PM

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