Through Boing Boing I found the Raging Platypus blog, which (in title and initial content at least) is a spoof on the sneaky "viral marketing" 7UP campaing for its new drink Raging Cow (no, I'm not gonna link to it).

Raging platypus also has a hilarious FAQ. Sure, for all I know this could actually be a real product, and it the author's blog. Or it could just be a blog with a clever "delivery system". I don't care. Hats off to the Plat: It made me laugh. :-)