Martin Cooper, who made the first cell phone call, speaks out in this interview against "featuritis" and the need to solve the problem of giving good voice service first, and then worrying about the rest. It reminds me of the Motorola dreamers that came up with Iridium (remember Iridium?), which were clobbered because the coverage that people had was "good enough" and not everyone needed to make phone calls from the South Pole. It is true that quality is still not as good as it should be, considering all the money being spent on multimedia services and such. But to me, once we get to good data transmission, the issue will be moot. We have problems now because it's analog. With digital, and enough bandwidth, quality should be easily set by the user (more bandwidth == more quality == more money, and so on). Regulation is the main factor, I think, as I've argued before. One of those cases were less is more. :-)