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why the Apple-Universal rumors


Last week I was ranting a bit about the rumored deal of Apple buying Universal Music. I just saw this article by Robert X. Cringely, where he explains his theory as to why Apple would enter discussions like these at all, and, moreover why would Jobs allow the story to leak, letting the stock take a hit (which was a foregone conclusion in this market, and with Apple's and Universal situation).

Now, who can say if it's true, but it's a really interesting theory. Or should I say "entertaining"? :-)

Categories: technology
Posted by diego on April 20 2003 at 2:48 AM

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