Now blogging at diego's weblog. See you over there!

you know you've got a minimalist UI when...

...people don't do anything after the site has loaded, thinking that the page is too empty, so something must be missing. According to this news item, this is what happened to Google:

In its early days, the company asked some focus group participants to search for information using its site. But many people, when they went to Google, did nothing for a minute or two.

When asked why, these apparent procrastinators said they were waiting for the rest of the site to load.

The solution? Put a copyright notice on the page, which people associate with "content loaded". Now that will get 'em surfin'!

Categories: technology
Posted by diego on August 1 2003 at 10:58 AM

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