what's in an IPO?


Wired has a good article in their latest issue: The complete guide to google, which actually starts by talking about the challenges any company goes through when pre-, in- and post-IPO. Just the first section alone makes it worth reading. Oh, yes. It talks about Google too. :)

Categories: technology
Posted by diego on February 25 2004 at 8:02 PM
Comments (please see the comments & trackback policy).

One problem with the article: it doesn't sufficiently emphasise how the company's previously-useful management suddenly start to run it into the ground by chasing "profitability" in whatever market segment it may rear its head... not that I'm bitter ;)

Posted by: Justin at February 25, 2004 8:44 PM

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