x86, watch out: PowerPC is coming!


ppc440epmod_200px.jpg

In all the hoopla in the last couple of weeks about the new game consoles announced at E3 by Sony (PS3), Microsoft (XBOX 360) and Nintendo (Revolution), one item has received little attention: every one of them runs on PowerPC chips.

Am I the only one that finds this significant? Think about it: every console after 2006 will have a PowerPC chip in it, all of them multi-core. Cell, the processor in the PS3, will have nine processing cores. (Intel is just now getting to release Pentium Extreme Edition with two cores.)

Compared to the PC market, the console market is small (about 15 million units a year I think). But Apple is also running PowerPCs, and with consoles clearly positioning as favorites for the "home media center" title (and Apple expected to do something along those lines with the Mac Mini), this seems like the beginning of an important shift, and I suspect it will become pretty significant over time. Intel in particular has been struggling to extend beyond their core market of PCs, and this is clearly another blow to them, and is under pressure from AMD as well.

IBM! Think back to its position in 1995... the tech industry certainly has surprises in store for everyone. :)

PS: btw, the PS3's specs just blow the XBOX 360 out of the water (just in terms of processing power, it's 2 TFlops against 1, and it has amazing compatibility, integration with PSP, bluetooth, BluRay DVD, and more). Now the question is whether the early launch of XBOX will make up for that or not...

Categories: technology
Posted by diego on May 25 2005 at 9:23 PM | TrackBack (0)
Comments (please see the comments & trackback policy).

Diego: The earlier launch is only one factor. Another is the price tag. If the PS3 launches at more than US$300 (as it almost certainly will), and MS drops the 360's price to $200 or less at the PS3 launch, Sony's in trouble.

To make matters worse, the only reason that the PS2 survived the early launch of the less powerful but more friendly Dreamcast was DVD video compatibility... Sony caught the DVD wave and rode it home. There is no such wave coming for BluRay, Bluetooth, or the rest of it. (At least in the U.S.)

But if the launch titles look substantially better than existing 360 titles, and they launch at $299 or less, and Microsoft can't drop the 360's price to the sub-$200 level, then Sony's going to carry the day. That's a big "if", but it could happen.

Posted by: Roger Benningfield at May 25, 2005 11:46 PM

Yup! It will definitely be interesting to watch. Another factor is Halo 3, which I think will also be good for XBOX. MS hasn't been 100% clear on compability with previous XBOX titles so far, and that could be another thing that slows them down (or not) a bit...

Posted by: Diego at May 25, 2005 11:56 PM

http://www.majornelson.com/2005/05/20/xbox-360-vs-ps3-part-1-of-4/

Interesting stuff...

-Russ

Posted by: Russ at May 26, 2005 12:16 AM

So if you were Intel what would you do?
At least "have exploratory talks" with Apple?

http://www.macfixit.com/article.php?story=20050524092639158

As with many I don't see them moving to x86 arch but Intel produce more than just processors.

Posted by: Dermot G at May 26, 2005 6:06 AM
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